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Adam Lichtenstein
Creative+Writer
  1. Tampa Bay Lightning
  2. Lazy Mountain
  3. Bonaire
  4. Camp Fimfo
  5. Mullét
  6. IBM
  7. Vow
  8. Facebook
  9. Sonny’s BBQ
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Fun! 
©2024 #eye#eye
Adam Lichtenstein
Creative+Writer

Outside doesn’t have to be so serious.

Camp Fimfo offers the amenities glampers want and the access to nature that campers love. Our job was to appeal to both. We developed the name (it’s an acronym, I’ll explain later), visual identity and voice.

We also created the website, social media presence, park signage, badges for campers, songs for campers, uniforms, tradeshow materials—we had a hand in everything. Finally, we introduced the camp’s mascot Squirrely in a video series that encouraged people to unplug and reconnect at Camp Fimfo.









Client: Northgate Resorts
Art Direction: Matthew Bongiolatti 
Made at Spark Branding House


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