Lightning brings the Thunder.
After a diasappointing end to the 2022 season, we knew 2023 would be a battle and it was up to us to the set the tone. To launch the regular season, we raised the black flag and let the whole league know that a storm was coming. For the playoffs, we used imagery on billboards that incorporated the fans and created a spot that reminded everyone: Where there’s a will, there’s The Bay.
Client: Tampa Bay Lightning
Art Direction: Mitch Feickert & Grant Gunderson
Made at Dunn&Co
