Every year, 12 millions girls are forced into marriage before they turn 18.
Vow For Girls is an organization that’s fighting to end the international child marriage crisis. In celebration of International Day of the Girl, we created a new take on the traditional wedding vow for celebrity influencers and partners in the wedding industry to share, encouraging others to take the #VowForGirls. With our combined efforts, we were able to raise $85,000 for our cause in a single day.
Client: Vow For Girls
Creative Direction: Lew Willig
Art Direction: Laura Pursel