Adam Lichtenstein
Creative+Writer

Begin the practice of compassion.




“The human brain is, after all, the best example we have of an intelligent system.”
—John von Neumann, Mathematician, Physicist & Pioneer of the Modern Computer

Built on decades of research, Compassion U is a digital platform offering interactive training designed to help individuals strengthen attention, regulate emotions, and reduce burnout. To launch, we leaned into the times and positioned compassion as a powerful tool that’s just as valuable as the latest technological advancements. Our campaign focused on giving leaders in education, health care and business a new way to become more effective managers, improve outcomes and inspire their teams the right way. 



Client: Emory University
Art Direction: Rae Cerchiari 
Made at Bald