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Adam Lichtenstein
Creative+Writer
  1. Tampa Bay Lightning
  2. Lazy Mountain
  3. Bonaire
  4. Camp Fimfo
  5. Mullét
  6. IBM
  7. Vow
  8. Facebook
  9. Sonny’s BBQ
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©2024 #eye#eye
Adam Lichtenstein
Creative+Writer

A new way to watch together.


To launch Facebook’s new content platform, we knew we had to go big. More than just show teasers and CTAs, we needed to create communities around fans. We built each show’s world soup to nuts—showmark, promos, title sequence, daily content, and created hundreds of .gifs, paid ads, cinemagraphs, Facebook galleries and trailers. 

Selected Press Vulture | Wired




Client: Facebook
Executive Creative Direction: Jon Zast & Anthony Falvo
Creative Direction: Caitlin Slack & Justine Cotter
Art Direction: Drew Vaughan
Made at ACE Content


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