A great beer for the Great Land.
Lazy Mountain beer is only sold in Alaska, so we created a campaign just for Alaskans with references to life in the “Great Land,” local lingo, and one tasty jingle. “The Lower 48” is how Alaskans refer to the rest of the country. Why do they only acknowledge the contiguous United States? Is there some kind of Alaskan-Hawaiian beef happening here? Only time will tell.
Client: Lazy Mountain Brewing Company
Art Direction: Mitch Feickert
Made at Dunn&Co