Sibos is an annual event hosting global leaders in banking.
IBM had a physical and digital presence to keep followers up to speed with the event and relevant topics such as security, instant payments, and blockchain. Our campaign resulted in a take-home box of Cognitive Chocolates designed by Chef Watson, a series of animations that captured IBM’s tenants of banking, a cohesive real-time social media presence, and a fully-branded physical presence in Geneva, Switzerland.
Client: IBM
Art Direction: Erin Wilson
Made at Ogilvy