Adam Lichtenstein
Creative+Writer

A smattering of internet things.



Zest's new formulas were designed to evoke full sensorial experiences, so we did the same digitally with skin-tingling ASMR and brain-tickling CleanCore aesthetics.


Client: Zest
Art Direction: Katie Davis
Made at Laundry Service





After experiencing a 16-month hiatus, we created the #CrewsNorwegian interview series so dedicated staff members could share what the return to service meant to them and their families. 


Client: Norwegian Cruise Line
Art Direction: Elliot Bedinghaus
Made at Spark Branding House





In Florida, winter is #BraggingSeason. To show the rest of the country how good we’ve got it, we remixed a Visit Florida jingle from the 1970s and shared it in the middle of February. 

Client: Visit Florida
Art Direction: Elliot Bedinghaus
Made at Spark Branding House





We used inclusivity and transparency to redefine Smirnoff’s voice on social. This project included 365 days of cocktail content that focused on holidays, special occasions, and events that bring people together. No matter how crazy the world gets.



Client: Smirnoff
Art Direction: Erin Wilson
Made at 72andSunny





Email decisions should be made by the people in the email trenches. That’s why we created this content series to help employees tell their bosses about the helpful features of IBM Verse.


Client: IBM
Art Direction: Erin Wilson
Made at Ogilvy






We spoke with executives at some of the world’s biggest companies, collected their insights and used what we learned to create studies tailored to each member of the C-Suite. We then created a teaser video for targeted ads, which led to landing pages for each of the studies.


Client: IBM
Art Direction: Erin Wilson
Made at Ogilvy